Susan Weinschenk: Maximize your creativity with brain science Artwork

Design To Be Conversation

The Design To Be Conversation podcast is a series of conversations with design leaders about how investing in their EQ has impacted their design careers. Rachel Weissman, the host of the show, is the Founder of Design To Be, a design leader, an EQ Coach, and a Meditation & Yoga Teacher. As a design leader, she has agency, start-up, and in-house experience most recently working at Google and Salesforce. The purpose of our show is to inspire designers with insightful conversations. Design To Be Conversation is brought to you by Design To Be, a community that elevates designers to become empowered, educated, and effective using EQ-based tools and practices. Visit us at www.designtobe.com.

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Susan Weinschenk: Maximize your creativity with brain science

April 12, 2022 • Design To Be • Episode 47

In today’s episode, I speak with Susan Weinschenk. Susan has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point.

Susan consults with Fortune 1000 companies, start-ups, governments, and nonprofits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.

We dive into the brain science of creativity and how to come up with better ideas and solutions by working with the 3 networks in your brain that foster creativity: executive attention, imagination, and salience. We discuss how to set specific intentions, why it’s essential to turn off your concentrated brain, and the science behind the “Aha!” moment.