Design To Be Conversation
The Design To Be Conversation podcast is a series of conversations with design leaders about how investing in their EQ has impacted their design careers. Rachel Weissman, the host of our show, is a serial entrepreneur and award-winning designer turned executive coach and keynote speaker, helping ambitious leaders transform uncertainty and change into a catalyst for growth, creativity, and innovation. Learn more about Rachel at www.racheldweissman.com.
Design To Be Conversation
Susan Weinschenk: Maximize your creativity with brain science
In today’s episode, I speak with Susan Weinschenk. Susan has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point.
Susan consults with Fortune 1000 companies, start-ups, governments, and nonprofits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.
We dive into the brain science of creativity and how to come up with better ideas and solutions by working with the 3 networks in your brain that foster creativity: executive attention, imagination, and salience. We discuss how to set specific intentions, why it’s essential to turn off your concentrated brain, and the science behind the “Aha!” moment.
